| Title | ATTRACTION STRATEGIES FOR THE UNSOUGHT SERVICES INDUSTRY: CASE ON THE AUTOMOBILE REPAIR AND SERVICING |
| Objective | * Identify the way negative service providers attract and retain customers * Determine applicability of results by using DaimlerChrysler SEA after-sales service as our illustration |
| Supervisor | Prof Ng Sok Ling, Sharon |
| Division | CoB (NBS) |