Event Info New media, such as social networking websites and blogsites, have become the major channel for people to exchange thoughts, opinions and ideas. With these new media platforms, organizations can connect with their existing and prospective customers all over the world instantly. These new virtual platforms also help small businesses and those in remote areas to overcome their inherent disadvantages, build brand awareness, and attract more attention. To reach global audience, local firms are jumping on this bandwagon and striving to harness this fantistic tool to secure and expand market share . This “New Media and Entrepreneurship” seminar, delivered by prominent new media professionals and front line practitioners, will enable you to keep abreast of ever-changing technology and trends in new media, and uncover secrets for winning new businesses. In addition, through panel discussions and case study analyses in this seminar, you will be equipped with insightful knowledge on how to unleash the potential of your business and optimize your commercial performance. Topics going to be covered: From Friends to Fanatics - Transform your fans to become your brand advocates How to make the right investment decision for the early stage New Media Start-ups Social Media and Search Engine Optimization Social media tactics--It's just a game (strategy) Time and Venue 12 November, 2010( Friday) Morning (8:30-1:00) Ball Room I&II, Level 3, Marriott Hotel, Singapore To register your interest, pls contact shanshan@ntu.edu.sg. Registration for this event has closed. |