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Library Talk: The State of Digital Business in Asia Pacific



Event Date 08 Apr 2015 (Wed), 12:00 PM - 01:30 PM
Venue Free-Style Room, Nanyang Technopreneurship Center, Research Techno Plaza (RTP/XF 02-04H) (Location Map)
Organiser Edward Lim (Email : edwardlim@ntu.edu.sg  Tel/Fax : 6592 3062)


Event Info

The State of Digital Business in Asia Pacific


Forrester's research shows 85% of companies don’t have the skills and resources to deliver on their digital business transformation. How do organisations address the opportunity for digital transformation with their customers? Are they educating and enabling your sales and marketing teams to target this revenue opportunity? 

Forrester explains that organisations go through three major phases in their journey towards becoming a digital business:
  • Digital Experience
  • Digitised Processes
  • Digital Business

In this session, Frederic will help you understand the challenges that organisations are facing in their digital transformation journeys, and the impacts on your organisation from a sales and marketing point of view. Join us to understand how the competitive environment is changing from a technology services point of view to address these digital opportunities.


Speaker: Frederic Giron
Vice President and Research Director serving CIO Professionals, Forrester Research

Frederic serves CIOs by predicting the long-term business impact of business technology. His research focuses on digital transformation initiatives. He advises end user clients on technology services providers and markets in Asia, helping clients understand the landscape and best practices. Frederic is a frequent public speaker and is regularly quoted by leading business newspapers and IT magazines.


 
Registration for this event has closed.