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Speakers' Series: "From Feedstock to Solutions: Adding Value through Plastics"



Event Date 13 Mar 2017 (Mon), 06:00 PM - 08:00 PM
Venue Conference Room 1
Organiser Centre of Excellence International Trading (CEIT) (Email : CEIT-ITP@ntu.edu.sg  Tel/Fax : 6790 5726)


Event Info

Topic:  From Feedstock to Solutions – Adding Value through Plastics

The outline/synopsis:

Borouge was created as an instrument to add value to ethane feedstock in the United Arab Emirates.  In the 19 years since, Borouge has emerged as a leading supplier of innovative plastics, with a production capacity of 4.5 million t/y  and a sales and marketing network that spans from the Middle East across Asia.

The presentation will cover the following:

  1. Introduction to Borouge and Polyolefin plastics
  2. Petrochemicals and the plastics value chain
  3. Driving differentiation at Scale
  4. Pricing: how industry prices for polyolefins are determined and how to capture value
  5. Channel strategies
  6. The critical role of Planning and Supply chain   

Speaker profile:

Michael Pell is the Senior Vice President Marketing at Borouge. Michael was previously based in Abu Dhabi, serving as Vice President Innovation, where he led the establishment and operation of Borouge’s world-class research and development infrastructure which is now delivering value-added solutions to our global customers. Before joining Borouge, he was the Director of Commercial Excellence and Marketing Manager of Wire and Cable at Borealis in Belgium and Austria since 2008. From 2004-2008, Pell worked as Global Marketing Manager, Industrial Processes at Rohm and Haas in France.

He started his career in 1997 as Research Associate at the Swiss Federal Institute of Technology (ETH-Zurich) in Switzerland. Between 1999 and 2003, Pell took up several positions at Corning Incorporated in France and Singapore in Research and Development and Business Development.

Pell is a holder of a Bachelor’s degree of Science (BSc) in Chemistry and Mathematics from McGill University in Montreal, Canada in 1992. He obtained his Masters of Science and PhD degrees in Inorganic Chemistry at Northwestern University in Evanston, USA, in 1996. In 2004, Pell obtained his Master of Business Administration (MBA) from the European Institute for Business Administration (INSEAD) in Singapore and Fontainebleau in France. Pell is a dual citizen of Canada and France.

 



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