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Public Classes by Prof Sonny (II): Market research design



Event Date 07 Sep 2017 (Thu), 04:00 PM - 05:30 PM
Venue LHS TR+24
Organiser Earthlink NTU (Email : sustainabilitycasechallenge@gmail.com )


Event Info

Given that environmental psychology clarifies how people think and behave regarding the environment, it is important to know the psychology of the people whose behaviors are the target of change. One way to understand the psychology of a target audience is to conduct market research. In this 90-minute lecture, Professor Sonny will briefly review some approaches to conducting market research. Then, techniques for conducting informative survey research will be discussed. 

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