MSc TIP Info Session 6 December 2018

Nanyang Technopreneurship Center (NTC) offers the Master of Science Technopreneurship and Innovation Programme (MSc TIP) since 2002. This revolutionary curriculum equips candidates with the skills and experiences to take full advantage of advanced technology and global business practices. The unique teaching pedagogy combines institutionalised learning with global immersion trip. MSc TIP aims to develop promising entrepreneurs and leaders with the skills and stamina to build global businesses through an international learning arena beyond the classroom.

More information is available at http://www.ntc.ntu.edu.sg/Programmes/GraduateProgrammes/Pages/MSc-TIP-English.aspx

MSc TIP Info Session 6th December 2018 (Thursday) Agenda

6:30pm: Registration
7:00pm: Talk: "Design Thinking : An Essential Tool for Entrepreneurs" by Dr David Butler, University of Strathclyde, UK
7:45pm: Introduction to MSc TIP and sharing by Alumni

Synopsis

Too often entrepreneurs get fixated in delivering a product or service as quickly as possible which can lead to the needs and desires of the customer being neglected. Many companies both large and small have begun to understand the importance of  better understanding their customer. AirBnB realised early on that their platform did not consider the customer experience and quickly made changes which led to a 100% increase in sales within a week. Design thinking provides a framework which puts significant weightage on the human element while not neglecting other factors such as economic  and technical viability. With a focus on asking the right questions and prototyping, a design thinking approach can help reduce cost, time as well as stress in getting a product to market.

* NTC reserves the rights to make changes according to circumstances