| Proj No. | A3137-251 |
| Title | Design and Development of a Personalised Digital Platform to Enhance Outreach for EEE MSc |
| Summary | This project aims to address the issue by developing a targeted digital platform for NTU’s Master of Science (MSc) in Electrical and Electronic Engineering (EEE). Despite the growing influence of university websites and students’ decision to enroll, NTU’s current MSc EEE website lacks engagement, interactive content and relatable narratives. Following global trends and usability research, this platform will integrate personalised content, intuitive navigation and visual guides to create a responsive, user-centric web interface tailored to each user’s needs. By closing the gap between technical web development and educational marketing, the project aims to improve the overall recruitment outcome and digital reach for NTU’s MSc programmes. |
| Supervisor | Dr Shao Xuguang (Loc:S1 > S1 B1A > S1 B1A 10, Ext: +65 65137648) |
| Co-Supervisor | - |
| RI Co-Supervisor | - |
| Lab | Communication (Loc: S2-B4c-17) |
| Single/Group: | Single |
| Area: | Digital Media Processing and Computer Engineering |
| ISP/RI/SMP/SCP?: |