Event Info Junior World Entrepreneurship Forum 2011 presents Day 3: Empowering Entrepreneurs at the Base of the Pyramid
The base of the pyramid refers to the largest but also the poorest socio-economic group. However, there have been many debates about the size, total income and expenditure of this group of people. In the context of our discussion, we will define this group of people living below the poverty threshold, i.e. the minimum level of income deemed necessary to achieve an adequate standard of living, within a country.
A BOP business does not just entail selling to the poor but also involves the engagement of the BOP community in the business strategic decision-making process.
Based on the speakers' experience and understanding, the discussion will be geared towards:
A workshop on the above mentioned theme will be conducted in the afternoon from 1.00pm to 5.00pm where participants break into groups to further brainstorm on the topic of the day. For more details, kindly email Singapore.jwef2011@gmail.com
For more information on JWEF 2011, kindly visit: http://www3.ntu.edu.sg/jwef/
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