Entrepreneurial Marketing in the Digital Era: E-Commerce and Social Media

Transform Your Business with Social Commerce

OVERVIEW

In the new normal of post COVID-19, consumers will get used to e-commerce shopping and stay social via various social media platforms although this social space is virtual. The future business opportunities and effective marketing lie in the fusion of the two big digital trends: social media and e-commerce, known as Social Commerce.

In this course, participants will learn effective social media platforms in e-commerce marketing to transform their business with social commerce. Other companies can also use social media and e-commerce marketing strategies to get their brand, profile and products to be shared online.

PROPOSED TOPICS TO BE COVERED

• From E-Commerce to Social Commerce
• Social Media Platforms and E-Commerce in Singapore
• Data Analysis in Social Media Marketing
• Case Studies: Facebook, Wechat, Instagram
• E-Commerce Live Streaming
• Social Commerce Entrepreneurs Sharing
• Panel Discussion: Social Commerce Strategies

*NTC reserves the right to reserves the right to make changes to the above programme schedule according to the circumstances at any particular time.

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