CoHASS Career Fair 2024: Blackbox Research Pte Ltd

Navigating the Future of Market Research: Insights, Innovations, and Opportunities

Join us to explore the 'why' behind consumer choices and their impact on both business strategies and policy making. We'll highlight how consumer research guides decisions in products and services, and its crucial role in shaping public policies in consumer protection, public health, environment and many more areas. This discussion will offer a view of the interplay between consumer behaviour, market trends, and policy frameworks.

Dive into the heart of emerging trends such as sustainability, ethical consumerism, and data privacy, especially focusing on their relevance in Singapore's vibrant market. Understand how technology, particularly AI and Big Data, is revolutionizing research methodologies, offering new perspectives and possibilities.

Discover the art of storytelling in market research and learn how compelling narratives derived from data can significantly impact decision-making. We'll cover the essential tools used in market research, from data analytics to survey software, and discuss the applicability of these tools in various scenarios, including a special focus on primary vs secondary and quantitative vs qualitative research.

The session also highlights the transferable nature of research skills, showcasing how they are applicable across diverse industries such as finance, marketing, and business development. This opens up a conversation about the myriad career opportunities within market research, presenting the diverse roles available and offering insights into potential career paths.

Get an exclusive peek into Blackbox's clientele and the spectrum of projects. Lastly, we emphasize the importance of networking, particularly for students seeking internships or full-time opportunities, and provide tips on how to effectively engage with industry professionals.

This talk is a must-attend for anyone interested in the evolving landscape of market research, looking to gain a comprehensive understanding of the field, and seeking guidance on how to navigate a successful career in this exciting and ever-changing domain.