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How to win trust when doing business in Africa



Event Date 24 Jan 2024 (Wed), 09:00 AM - 12:30 PM
Venue NTU@one-north (Seminar Room 606A), 11 Slim Barracks Rise, Singapore 138664 (Location Map)
Organiser NTU-SBF Centre for African Studies (Email : cas@ntu.edu.sg )


Event Info

Africa has become a centre for business opportunities and is likely to remain so for the foreseeable future. However, lack of trust, fear of the unknown and a deep-seated misperception of Africa still dominates the minds of many Asian business leaders. Lack of understanding of Africa, its history and its own unique business culture often comes in the way of establishing a strong partnership.

Regardless of your interest, building trust is of paramount importance when doing business in Africa. This intensive workshop will equip you with the required conceptual and practical tools and techniques in building trust with your African business partner.

Master Trainer
Dr Ebede Ndi
African Psychology and Cross-Cultural Business Communications
 

Workshop Outline

Time Programme Details
09:00 Introduction Amit Jain Dir. NTU-SBF Centre for African Studies welcomes participants and introduces Dr Ebede Ndi
09:15 Session 1: 
How to win the trust of your African business partner
This intensive session will help equip you with the conceptual tools and techniques 
10:30 Break Refreshments
10:45 Session 2: Exercise These exercises will test your ability to make sensible and streetwise investment decisions and apply the knowledge to real world problems
12:00 Closing Remarks and Q&A Dr Ebede Ndi
12:15 Certification Ceremony  
12:30 End  

 



Registration for this event has closed.